AUDIENCE PROFILE
The San Antonio’s Metro v
(San Anto)
Night Club Directory was researched and developed with a
specific target audience in mind. That target audience are the
active “movers and shakers” that have a commitment to enjoying
life with the willingness and ability to pay for it. They are
the on-the-go crowd that are out on the town on a regular basis.
The San
Antonio’s Metro
(San Anto)
Night Club Directory , and only the San Antonio’s Metro
(San Anto)
Night Club Directory , immediately penetrates the international
nightclub audience due to its usage by concierges in the finest
hotels throughout the city. They unanimously agree it is their
ultimate reference tool for guiding guests to San Antonio’s
Metro
diversified nightlife.
The San
Antonio’s Metro
(San Anto)
Night Club Directory is also utilized by travel agencies and affluent
individuals across the country and around the world.
The San
Antonio’s Metro
(San Anto)
Night Club Directory is the only publication that delivers your advertising
message directly to this lucrative target audience. It produces
immediate results because our readers are ready to “go” as soon
as the publication is in their hands.
If your
business caters to the on-the-go crowd, the San Antonio’s Metro
(San Anto)Night
Club Directory makes the most efficient use of your
advertising dollar. When going out on the town, our readers
think of the San Antonio’s Metro
(San Anto)
Night
Club Directory as the American
Express of partying - they don’t leave home (or their hotel
rooms) without it. |
CONCEPT
The San Antonio’s Metro
(San Anto)
Night Club Directory was established in 1976 and is the first
and only publication of its kind, exclusively dedicated to the
San Antonio Metro Area nightclub business. It is the most comprehensive,
informative, user friendly and practical reference guide ever
published and features over 800 of San Antonio’s Metro most popular nightclub
establishments. |
CONTENT
The San Antonio’s Metro
(San Anto)
Night Club Directory contains sixteen different entertainment
categories. Each nightclub is placed in individual categories
based on the type of entertainment offered. If a nightclub
offers more than one type of entertainment, it may be listed in
the Variety category. |
CATEGORIES
San Antonio’s Metro
(San Anto)
Night Club Directory categories are: Cabaret, Coffee House,
Comedy/Magic, Country, Dance, Exotic, Gambling, Gay, Hip
Hangouts, Jazz, Karaoke, Latin, Piano Bar, Rhythm & Blues, Rock
‘n Roll and Variety. |
INDEX
There are two indexes. A categorical index listing all
clubs alphabetically within each individual category type and an
alphabetical index listing all clubs by their names in
alphabetical order. |
INTERNET WEBSITE
The San Antonio’s Metro
(San Anto)
Night Club Directory is accessible 24/7 on the internet at www.LANITEGUIDE.com.
Clubs that have provided us with their URL are linked through
our website. Go to the San Antonio’s Metro
(San Anto)
Night Club Directory website and
click on club listings. Then click on highlighted club names to
go directly to their websites. We also offer website design and
maintenance services if you would like to have a website for
your club, business or promotion. |
EDITIONS
There are two San Antonio’s Metro
(San Anto)
Night Club Directory editions: Pocket Edition and
Concierge Edition. |
FREQUENCY
Both San Antonio’s Metro
(San Anto)
Night Club Directory editions are published semi-annually. |
CIRCULATION
Pocket Edition: 100,000. Total annual circulation
200,000.
Concierge Edition: 10,000. Total annual circulation 20,000. |
PROMOTIONAL DISTRIBUTION
The San Antonio’s Metro
(San Anto)
Night Club
Directory is advertiser supported. As a service to our
advertisers thousands of San Antonio’s Metro
(San Anto)
Night Club Directories are given away for free
at various festivals, promotional & entertainment events and
many other places that the in-crowd may be attending.
|
ADDITIONAL LISTINGS
There is no charge for the first listing for each
nightclub. Nightclubs that have different themes on different
nights may wish to be listed in more than one category. There is
a $50.00 charge for each additional listing. |
eNEWSLETTER
The San Antonio’s Metro
(San Anto)
Night Club Directory is used by guest service oriented
businesses such as hotels, limousine services, tourist services,
etc. Radio stations, record companies, talent agencies,
management companies and the media also use it on a daily basis
and therefore need to have more frequently updated information.
It is for this reason that we will be launching a monthly
on-line newsletter containing information on new clubs not yet
in the San Antonio’s Metro
(San Anto)
Night Club Directory and also on clubs that have either gone out of
business or have changed their name or entertainment format. The
newsletter will also contain articles on San Antonio’s Metro
nightlife and special promotions that may be of interest to club
enthusiasts. The newsletter will insure San Antonio’s Metro
(San Anto)
Night Club Directory users of having the most
comprehensive and up-to-date San Antonio’s Metro
nightclub information all year
round. To be added to our email list fill out the comments form
on our website. |
DEADLINES
Advertising submission deadline for camera-ready copy is
15 days prior to release date. Non camera-ready copy deadline is
30 days prior to release date. |
AGENCY COMMISSION
Standard 15% agency commission will be allowed to all
recognized advertising agencies.
|
SHIPPING INSTRUCTIONS
Deliver all advertising copy and materials to:
Alleyways Marketing
C/O San Antonio
(San Anto)
Night Club Directory
Advertising
Address and Contact Information goes here |
RETAIL ADVERTISING RATES
Full color process
 Camera
ready copy
|
Frequency |
1X |
2X |
|
Full page |
$2,000.00 |
$1,500.00 |
|
Back Page |
$2,400.00 |
$1,800.00 |
|
Inside Front Page |
$2,300.00 |
$1,725.00 |
|
Inside Back Page |
$2,200.00 |
$1,650.00 |
|
Center |
$3,000.00 |
$2,250.00 |
|
1/2 page |
$1,500.00 |
$1,125.00 |
|
1/3 page |
$1,000.00 |
$750.00 |
|
|
 |
|
AD DIMENSIONS |
|
Full Page |
4 1/8" |
X |
9 1/2" |
|
1/2 Page |
4 1/8" |
X |
4 3/4" |
|
1/3 Page |
4 1/8" |
X |
3 1/8" |
|
Centerfold |
8 1/4" |
X |
9 1/2" |
Submit ad copy in
QuarkXpress or Photoshop format. Otherwise,
email all elements (including fonts) of your ad
to and we will
rebuilt it for you.
If you have any questions, call
210-736-2573 |
|
|
|
Bleeds:
Add 15%
Preferred
Position: Subject to availability. Add 10%.
Non-profit groups: Full page ads only. 50% discount. |
