Targeted CPM-Based Internet Advertising

We use the standard CPM pricing model, cost per 1000 ad impressions, which you can use to compare value for value with other branding opportunities. Most services, regardless of pricing structure, includes a CPM rate for comparison. CPM-based advertising is a cost effective way to get your ad displayed to a highly targeted audience. With a CPM campaign you purchase a set amount of impressions or campaign term that guarantees a set number of times your ad will be viewed.

Purchasing CPM Units

General Examples

The total price paid in a CPM purchase is calculated by multiplying the CPM rate by the number of CPM units. For example, 10,000 impressions at $20 CPM equals a $200 total price.

The amount paid per impression is calculated by dividing the CPM by 1,000. For example, a $20 CPM equals just $.02 per impression.

10,000 / 1,000 = 10 units
10 units X $20 CPM = $200 total price
$20 CPM / 1000 impressions = $.02 per impression

Definitions

What it all means

CPM: Cost Per Thousand (Roman numeral) impressions: the price paid by an advertiser for a content site displaying their ad a thousand times.
Impression: when a page that includes your ad is viewed as part of that page view.
Page view: when a web page is requested by an internet user through a browser.
Visitor: an actual user that visits a website, identified by their computer's unique IP Address.
a Hit: a simple and very unreliable counting of server requests from a website's traffic log.

Online Advertising vs. Traditional Media

A truly measurable form of advertising

The CPM online marketing price model is based on nearly the exact same principle as most traditional marketing products - Distribution

Magazine	Estimated readership based on distribution
Newspaper	Estimated readership based on distribution
Radio	Estimated average listeners
Television	Estimated viewers based on ratings
Billboard	Estimated vehicle traffic
Online Advertising	Actual and Measurable Visitor Traffic

The Difference is obvious. Online advertising can be "Measured" vs. Estimated. By monitoring the traffic we send to your business and the impact to your sales, you can determine a clear Return on Investment (ROI). This makes the decision to maintain your marketing simple.