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How
would you feel if the job
you've been doing for most
of your life just moved
offshore without any
warning?
What
if you just spent several
years getting an education
for a job that was no longer
in high demand?
How
would you like to know the
secrets to choosing a
satisfying career that will
also be in high demand?
By
understanding the major
trends that are affecting
our lives, you will be able
to play an active role in
planning and directing your
career. By understanding
these trends you will have a
better chance of seeing the
big changes before they hit.
This
look into the future will
show you the careers that
are expected to have high
demand and some that aren't.
But more importantly this
article will show you the
basics of "trend
spotting" so that you
can make your own
intelligent career choices.
If
you are not interested in
"the how and the
why" of looking into
the future of careers and
jobs, simply click here to
jump to the list of "Top
Jobs For The Future."
Trend
Spotting
By
understanding the major
trends that affect jobs you
will be able to make better
career decisions for
yourself.
Trends
are like waves on the ocean.
Some are very big, some are
very small. Some trends last
only a few years like the
DOT COM trend, while others
go on seemingly forever.
The
trends we are interested in
may be as short as a few
years or as long as 20+
years. Just like waves,
trends move and change
everything they come in
contact with. If you aren't
prepared for the big wave it
will wash over you, tumbling
you like a toy in the ocean.
Initially,
trends start off so small
that most people don't
notice them. Eventually
trends build up to a
crescendo. Somewhere in
between they make the
evening news. The trick is
to spot trends just as they
begin, so that you have time
to take action and change
your life. An even better
trick would be to predict
the trends before they
start.
To
get a feel for job trends,
let's look at a few that
have come and gone.
Technology
Trends
Probably
the most prevalent trend in
our time has been that of
technological innovation.
Revolutions
in technology continue to
cause rapid, almost
un-predictable changes in
career demand. Changes in
technology can obsolete your
job causing you to be laid
off, downsized, right sized,
and just plain
inconvenienced.
Here
are a few examples of jobs
which were once in great
demand but are now declining
or totally extinct, at least
in North America and Europe:
- Typesetting
- Has been replaced by
the first Apple
computers and the advent
of desktop publishing.
Typesetting began in the
1400's with the first
printing presses. The
trend away from
typesetting to desktop
publishing started in
the early 1980's and was
completed by the mid
1990's. Thousands of
people had their careers
upset by this trend.
- Secretarial
Dictation - Has been
replaced by individuals
doing their own word
processing, starting in
the late 1980's as the
cost of personal
computers came down.
- IBM
punch card operator -
Was obsoleted along with
IBM punch cards by
~1985. Prior to that,
punch card data entry
employed tens of
thousands.
- Telex
(TWX) Operator - Was
obsoleted by the advent
of the FAX machine, ~
1980
- FAX
Machine Operator - Once
the cost of FAX machines
came down, most people
handled their own faxes
rather than having an
assistant do it.
Finally, most but not
all faxes gave way to
Email. 1980 to 1995.
- Telephone
Operators - Once a
premier job, demand was
reduced significantly by
touch tone systems and
then later by voice
recognition technology.
- Drafting
Technician- Manual
drafting using pencil
and ruler was replaced
by Computer Aided
Drafting (CAD) in the
1980's.
Low
Tech Is Good Tech
Not
all careers need be
adversely affected by
technology.
These
traditional businesses will
see change, but not
overnight obsolescence:
- Upscale
jewelry stores
- Custom
jewelry manufacturing
- Stores
where
"service" is
the main feature
- Restaurants
- Movie
theaters
- Movie
making
- Music
creation
- Delivery
services
- Grocery
stores
- Hair
Salons
- Auto
Repair
- Construction
Drivers
Of The Trends
Trends
are about change and every
change has at its core, a
"driver." To
predict or spot a new trend,
look for these basic forms
of drivers.
- The
need to save
time
- The
need to reduce
cost
- The
need to do things faster
- The
need to make things easier
to use
- The
need to improve
safety and reliability
- The
need to lessen the
impact on the environment
The
Automation Trend
We
have only seen the first
wave of automation in our
lives. The effect so far has
been to eliminate jobs
involving highly repetitive
tasks. The net effect has
been fewer
"unskilled" jobs.
Automation
is the result of the need to
reduce cost which in turn is
driven by a company's need
to become more competitive,
to be able to grow market
share, and to generate
higher earnings for
investors. Automation, one
of the first methods for
reducing cost, had been a
big trend between 1950 and
2000.
Jobs
that were not easily
mechanized, such as many
manufacturing jobs, have
already been moved to
countries where the cost of
labor is cheaper. Most of
these jobs have been
relocated to Mexico, Taiwan,
India and China. Ten years
from now, as the labor costs
in those countries rise, the
jobs may move to Africa or
North Korea.
The
next phase of automation
will not occur in the
factory, but in our homes,
in our lives, and in the
information that we use.
The
last wave of automation in
the home was to mechanize
simple repetitive tasks such
as dish washing and clothes
washing. Home automation is
driven by the need to save
time.
What
are the next opportunities
to save time in the home:
- Preparing
meals
- Cleaning
the house
- Acquiring
groceries
- Helping
children with homework
- Educating
the children
- Ironing
the clothes
- Making
the bed
Say
Goodbye To:
Data Entry, Programming,
Tech Support and Customer
Service Jobs
A
new trend which became
obvious in ~1998 is for
entry level "knowledge
worker" jobs such as
programming, customer
service, tech support, and
accounting to be moved to
countries with English
speaking lower cost workers.
This trend is just getting
started and it could hollow
out the English speaking
economies of North America
and Europe.
A
large portion of
programming, tech support,
data entry, and accounting
jobs can be handled remotely
from countries such as India
where they speak perfectly
polite Queen's English, and
where they have excellent
educational systems. This
puts many lucrative jobs at
risk.
Even
extremely high tech, high
skill jobs such as Analog
Integrated Circuit Designers
have started moving offshore
to India and China. Taiwan
already has several home
grown integrated circuit
design houses. Eventually,
Silicon Valley companies
will no longer be willing to
pay high prices for local
circuit design talent, they
will use talent in China and
India whenever possible.
Unless
the government intervenes,
English speaking countries
with low labor cost and well
educated people will pull
high paying jobs out of the
United States and Europe.
What
does this mean for someone
just now planning their
career. Proximity and
creativity are the key. You
really have two choices:
- Look
for a career that
requires a very high
level of skill or
creativity such as being
a writer, designer,
musician, inventor,
marketing strategist, or
film actor.
- Learn
a trade or skill that
requires hands on
presence such as a
carpenter, nurse,
physician, dental
hygienist, or hair
stylist.
Essentially
you want to pick a career
that requires your physical
presence and that can not
easily be done remotely.
Combining proximity with
creativity in a career gives
you added security.
Does
this mean you should panic
and get out of software
development or any other
high tech, high paying job?
It depends.
The
first projects to move
offshore are usually the
most simple, low risk
projects. Adding distance
and cultural differences
almost always adds time and
complexity to any
development project. The
types of projects that will
stay onshore:
- Need
to be done very quickly
- Are
very complex
- Require
lots of face to face
interaction
- Are
tough to define and
highly ambiguous
Projects
that represent low risk to
management, such as making
minor upgrades to a product,
or copying someone else's
product, will most certainly
be moved offshore.
Click
here to see a list of jobs
that are safe from
offshoring
Skilled
Trades Looking Very Good
The
good news is that the
traditional skilled trades
such as carpentry, plumbing,
electrician, hair stylist,
construction contractors,
auto mechanics, dental
hygienists look good in
terms of being secure from
moving offshore. The main
threat will be lower cost
labor coming across the
Mexico / US border.
Since
you can't have an auto
mechanic who is located in
China tune up your car in
the US, these types of jobs
will be secure from low cost
foreign labor. Because of
proximity, we strongly
recommend the traditional
trades. Make sure you pick
the one that is right for
you. CareerPlanner.com's
Career Test can help you
figure this out.
Increased
Traffic for Delivery
Services
As
online retail sales
continues to climb, UPS,
FEDEX and the Postal Service
will have to deliver more
and more packages. That is
good news for drivers,
pilots, airplane mechanics
etc.
Home
delivery has been on the
rise and will continue to be
driven by the need to save
time.
If
home grocery delivery ever
takes off, and it looks like
it will the second time
around, the demand for
drivers and truck mechanics
will increase even more.
This
trend should continue until
someone invents a Star Trek
- like teleportation system
or replicator system. So
don't hold your breath,
delivery services look very,
very good for a long time to
come.
Entertainment
and Content Creation Look
Very, Very Good
Cultural
differences, and language
barriers should effectively
protect most of the
entertainment industry from
moving offshore.
Someone
still needs to write the
books, the screen plays, the
TV shows, the music etc.
Positions requiring a high
level of creativity and
originality should still be
highly valued.
The
impact of computer
simulation on actors is
still an unknown and does
present some risk. As
compute power grows over the
next decade, the ability to
completely and believably
simulate an actor will
become widely available.
Reality
TV will have a minor impact
on the demand for actors.
Unique personalities and
talented people will always
catch our interests and will
be in high demand, at least
until we tire of them.
Less
Demand For Most Retail Jobs
and Cashiers
Retail
store positions will decline
gradually as home shopping
and Internet shopping
continue to grow. There will
always be retail stores and
retail positions, just fewer
of them.
One
of the more positive trends
in retail was started by
Walmart. Employing older,
retired people to man the
store floor was a brilliant
move and a win-win for
everyone.
Demand
for cashiers will gradually
decline as stores install
self service scanners and
checkout. Home Depot and
certain grocery stores began
widespread use of automated
self checkout in ~2002 to
2003. There will always be
cashier positions, just less
of them.
What
about stocking clerks, those
folks that come in at night
to load up the shelves? Same
as most retail store
positions. It's work that
has to be done, even in the
giant warehouse stores. But
if you can buy it online and
get it faster and cheaper,
then watch out.
Marketing
Looks Very Good
We
think that with increased
competition, companies will
find they have to do a much
better job of
differentiating their
products and services.
Marketing positions should
see good demand, but only
for the best. Marketing is
one of those fields where
the mediocre don't survive.
We
think Strategic Marketing
will become even more
critical as companies find
they need new and better
strategies to succeed.
Lawyers
Now
would be a good time for a
lawyer joke but I don't have
any. There will probably
always be a need for
attorneys. However we think
that as the public begins to
understand how the cost of
doing business has risen due
to the influence of trial
attorneys there should be
some reduction in demand for
that sort of lawyer. We can
only hope.
We
do see an increased demand
for patent and intellectual
property lawyers, as well as
estate and tax planning
lawyers. These are people
who are experts in a
specific field such as bio
tech, tax law, copyright
law, etc. They are experts
first and lawyers second as
opposed to ambulance chasing
attorneys.
If
you go into law, make sure
you know how you are going
to add real value.
The
Aging Population Trend
The
trend towards a growing
older population that is
living longer is already
creating high demand in
products and services
tailored to this
demographic. Home healthcare
and nursing homes are just
two areas to benefit.
We
see healthcare as a great
field for many years to
come. Insurance companies,
politicians and trial
lawyers will unfortunately
continue their negative
impact on this critical
field for some time. None
the less, even with
breakthrough medical
technologies, people will
continue to need healthcare
workers.
One
threat however is if the
politicians reduce the
licensing requirements for
medical professionals,
allowing less educated,
possibly poorly trained
people into this field.
Healthcare needs to be high
quality.
The
Internet Trend
By
linking everyone's home
directly to manufacturers
and service providers the
entire infrastructure and
sales channel has been
changing. Anyone who makes
his or her living as a
middleman had better change
careers or become expert at
adding unique value.
The
Vanishing Middleman
The
middleman in many business
transactions will gradually
disappear largely as a
result of technology and
competition. With increased
competition, neither the
manufacturer nor the
customer will be willing to
pay for the added cost of
the middleman unless he adds
substantial value.
Who
are the middlemen? Middlemen
are found between the
manufacturer and the end
customer. Usually this is
sales people and retailers.
For instance, if you can
purchase your car over the
Internet, why go through a
car salesman. If you can
purchase airplane tickets
over the Internet, directly
from the airline, why use a
travel agent.
If
you must be a middleman be
sure you know how to add
value and how to
differentiate yourself from
the competition.
Cocooning
The
trend towards cocooning was
first identified by Faith
Popcorn in her book entitled
"The Popcorn
Effect" (see the
reading list on our web
site) or visit her site for
some real insight into the
trends affecting consumers
today. http://www.faithpopcorn.com/trends/trends.htm
Cocooning
describes a phenomenon where
people will want to stay
inside the safety, security
and comfort of their homes,
their cars, their offices,
and their gated communities.
People are afraid to go out.
This is partially due to
mass media's continued
effort to frighten the
public by showing a constant
image of danger.
Thus,
people will do more from
their homes. They will spend
more money to make their
homes comfortable and
complete. Home entertainment
systems, home remodeling
will abound.
Energy
Shortages
Expect
energy prices to rise,
especially in the United
States. This will change the
infrastructure and
underlying economy in many
ways. With rising energy
prices, all materials will
cost more to produce.
Recycling will be performed
for economic reasons more
than environmental reasons.
Expect
to see more products that
save energy such as solid
state electronic lighting
and more efficient, but more
complicated home appliances.
Alternative
forms of energy and energy
storage will spawn new
industries. Home size fuel
cells will become available.
Photovoltaic cells may
finally become financially
attractive.
Fighting
over oil reserves will
continue until breakthroughs
in energy take place.
Increased
Leisure Time, Sorry No
Increased
leisure time has been
reported as a trend for a
long, long time. We have
just never seen it
materialize.
Statistics
show that people today are
working longer hours than
their parents. Thus less
leisure time.
Although
most people don't have more
leisure time they now know
that and thus value their
free time more highly than
ever before. This is a great
opportunity to
-
A
More Connected Teen and
Sub Teen Generation
Children
who are now just barely old
enough to use a mouse are
now going on-line. Instead
of watching TV these kids
are playing games, getting
educated and watching
advertisements on the Net.
In
growing up with the
internet, they will be more
comfortable and more adept
with it than any prior
generation. Statistics are
showing that most students
now use the internet as
their sole source of
research and help when doing
homework and term papers.
What does this say for going
to the library?
The
protective barrier of the
home now has a crack in it
where on-line marketers push
their wares to the youngest
generation.
Meals
on Demand
We
are still surprised that no
one has yet to come up with
a good solution to this
universal problem. With most
mothers working full time
jobs, or running their own
businesses, who has time to
prepare quality meals for
the family. The wealthy may
have maids, cooks and
nanny's, but what about the
other 98% of the population.
You can't use pizza delivery
every night of the week.
What
we need is an Amazon.com for
meals on demand. Delivery
within one hour. Big cities
have various forms of take
out and delivery, but what
about the suburbs. This will
surely create jobs for
delivery people as well as
cooks and chefs.
Top
Jobs for the Future
Based
on macro trends seen today,
the careers listed below
should be in relatively high
demand throughout the next
10 years.
Almost
all jobs, no matter how
secure, will experience ups
and downs due to the economy
and unexpected changes in
technology. Thus there is no
guarantee.
The
key to survival and winning
in the career game is to be
the best at what you do.
Even in tough times, the
people who have a reputation
for being the best in their
field will do better than
most.
The
key to being the best in
your field is to do the type
of work that you are truly
passionate about. Click
here to take the Career Test,
that will help you discover
what it is you can be the
best at.
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